Flat Design is going to stay for long, but not so for Minimalist Approach. Don’t get me wrong, I love minimalist designs starting from websites to even products. Even I use a wallet which is small and minimal. Who doesn’t like to have a simple clutter free product.
But the problem comes when this goes to a crazy scale of reducing information, which defeats the whole purpose of simplifying the GUI.
Designers are coming up with new designs for clean intuitive UI. They are trying to showcase their skills on how clean can a user Interface be. But in all these talent fight, sometimes they are forgetting a basic idea of web design — Usability. The ultimate objective of a website is to have all the information within reach of a user and which can be instantly easy and familiar for someone to use.
The problem with modern websites is that, the information is hidden too much. For an average user, it’s hard to find what he/she is looking for. Digging through enormous menu or too many clicks to find what is needed is a hassle making it irritating for the person. Designers should focus more on the end user than concentrate on what they can achieve in terms of minimization.
But that doesn’t mean we have to be Old School and go back to 90’s designs. Absolutely not. In fact we have fabulous examples of modern websites which have excellent user Interface as well as are intuitive to use.
1) Scalable Grids — Made famous by Microsoft over last couple of years, this is something every tech company is trying to implement. With flat dynamic grids floating, it’s easy to find any info you are looking around. Arrange items as you need them. Windows 10’s success is proof of this. Many tech websites have been using this or similar approach and loved by customers worldwide.
2) Live Photos— Not a very new concept but made popular by Apple, many websites are adopting it for showcasing their products. The moment you scroll to an image, the image changes to a live photo, much like a short video showing some key info to you. It is extremely eye catching and information rich to the end user.
3) Circular View— Pretty much in effect nowadays, this type of front-end makes the user feel more in control. It’s a visual pleasure to look into these designs yet making it instantly familiar and reachable.
4) Sidebar— Probably the most successful approach of this decade. Almost everybody is now familiar with sidebar making it easy to use, show relevancy as well as king of minimal designs.
5) Typography —Typography and large fonts are very much appreciated lately. Fonts can be large and colorful and people seem to fall for it. Using colors and different fonts helps to segregate section and helps users navigate better.
Also giving a personal touch to a website or highlighting your Brand is important and should be done without any issues. Just try not to mix multiple patterns in a single application. A user should feel he is browsing in the same page when he navigates. Try not to open multiple tabs if possible and re-loading the page for clicks is a strict No No.
Let us know if you think of some new design ideas or use-cases.